Twitter has been autonomously known for its free style of being an online diary of the most random thoughts that come to mind. Unlike its counterpart Facebook, tweets are less permanent feeling to users as they’re not called statuses, which imply a longer lasting thought or feeling, but rather ask the question, “What’s happening?” With their modest layout, their character limit of only 140 characters making users keep it short, and their limited functions, only allowing users to either favorite a tweet, retweet, or reply, twitter has proven to have some of the most prevailing staying power of most social media. But now Twitter is taking a risk as it takes their site to the next level. They are conducting trial runs of an added feature that allows users to see how many people actually view their messages. This may either make twitter a much more interactive site giving incentive to write messages that others might enjoy reading, or crush the spirits and self-esteem of new tweeters with fewer followers. There is always a rush of pride when another tweeter favorites or retweets a tweet of yours, but for the rest of the hundreds of tweets that go unnoticed, we can assume that someone was still reading them just not absolutely loving them. This new feature may either reassure this notion, or debunk it before we realize, leaving us unmotivated to leave our mark on the web. Data tracking of this sort isn’t new, as advertisers have had access to this type of information for years, but this will be one of the first times that access to this type of information is as widespread throughout a site like Twitter. Twitter hasn’t released any comments on the trial run, but we can hope to see the update launch to all users coming soon.
Article by Stephanie F.