Apple has reportedly added hundreds of new members to their staff- bringing their engineering staff in China to a whopping 600. With all of these hands on deck, Apple is bound to have a new product right around the corner. Their most recent releases began in September with the iPhone 5s and after the iPhone 5c.
The iPhone 5s has shown to have staying power on the market while the cheaper, yet more fun colorful option, the iPhone 5c, has been showing decreasing sales numbers. Apple’s active presence in releasing newer updated technology has proven to be a force tough to reckon with, but with these frequent releases, will Apple lose its interest and attention among consumers due to its simple, often over-frequented updates?
Apple is known for creating top-quality products that are designed to last a few years, but will consumers find it frustrating to keep purchasing up for the updated version before their phones and ipads have hit the kill-switch?
Article by Stephanie F.